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| | | Company | Screenplay Communication Ltd |  | | Contact | Huw Woolley | | Address | 7 Eastwood Drive
Oundle
Peterborough
Eastern
United Kingdom
PE8 6TE (MAP)
| | Telephone | 0207 112 0012 | | | | Email | | | Website | www.screenplay.tv | | | Screenplay was formed on the single-minded business insight that
'consumer behaviour changes by time and location but most retail communication doesn’t'
- which translated into a single-minded business opportunity to play screen-based communication that changes by time and or location to drive profit.
What We Do
Screenplay's playware™ suite enables our clients - at lowest marketplace cost and on multiple screen types - to centrally change communication by time/location and locally change centrally agreed communication by time.
Screenplay's unique point-of-decision screens powered by playware™, our unique brief-to-broadcast software, have been proven to reduce target audience CPT’s versus traditional media by up to 89%.
Unlike video (typically MPEG) only solutions playware™ additionally provides:
* Low cost content creation resulting in lower total cost of ownership;
* Greater flexibility and speed in playback options
* Higher quality image
* In house IP ownership to minimise cost to client
An increasing number of blue-chip clients like Midcounties Co-op, Leeds Co-op and Alpha Airports Group Plc are appreciating the intrinsic value of a Screenplay playware™ system being located at the point of decision across their estate.
Using our own consumer-preferred and patented products, Screenplay creates, schedules, distributes (via telephony or satellite) and plays back animated advertising and news content on screens in retail outlets, shopping malls, company receptions and other high traffic locations.
Using intelligent content – created with and supporting most industry standard formats – our screens react to local trading conditions, ensuring content is up to date and significantly reducing content creation costs.
Screenplay take a risk-aware, return focused, cost benefit approach to projects offering multiple client financing models. | | | Products and Services | | Electricians And Electrical Contractors | | | Regions Serviced | | England - Eastern | |
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